We advise startups on business model strategy, fundraising and scaling their business


When you ask a founder how things are going they all say “Everything is awesome; we are crushing it!” It’s a lie everyone in startup tells each other and even themselves.

No one knows what they are doing. Everyone is learning every day, but not always the right things. Some learnings are not worth being a specialist at as you don’t have the time.

The reality is you don’t need to know everything, you just need to know someone that does. With the right help at the right time, you can sleep easier and increase the likelihood of a positive exit.


50Folds helps founders ensure their business model works and the fundamentals are lucid.

We help you figure out the most important things about your business that are keeping you up with at night, and why, so you can focus on right things at the right stage. We know there aren’t enough hours in the day.

Where we excel is figuring out the things that can kill you that you don’t know that you don’t know that you don’t know. You spend a lot of time in the trees and often lack perspective of the forest.

Once you get clear on what needs to be done, what your focus is, we can help develop a concrete execution plan that is aligned with your funding milestones. This goes beyond your business model strategy; it includes your actual fund raise and how you are going to scale your business.

When you are ready we teach founders how to set up and run a tight fundraising process that avoids rookie errors. A successful raise is grounded in your strategy.


We work with companies across stages, from inception to Series-B. Whilst the scale and scope of challenges change, the nature of them do not.

To support the creation of more, high-quality companies we are happy to have short business model validation sessions to help soon-to-be founders work on solving the right problems and start the right way and build longer term relationships.