We advise startups on business model strategy, fundraising and scaling their business


When you ask a founder how things are going they all say “Everything is awesome; we are crushing it!” It’s a lie everyone in startup tells each other and even themselves.

No one knows what they are doing. Everyone is learning every day, but not always the right things. Some learnings are not worth being a specialist at as you don’t have the time.

The reality is you don’t need to know everything, you just need to know someone that does. With the right help at the right time, you can sleep easier and increase the likelihood of a positive exit.